2015 was WAFB's first year to produce a Santa tracker which we branded, Santa Sightings. The tracker consisted of 12 videos that were scheduled to be sent out to subscribers on Christmas Eve. The videos were timed to be released throughout the day begining at 7:30 AM CST and concluding at 10:00 PM CST.
In order to create content and interest I came up with the idea of the Rudolph Cam. Rudolph's very own Rudolph Cam took and sent us photos and presented an opportunity to share fun facts and information about Santa's locations throughout the day.