My name is Jefferey Marshall. I'm a digital marketing strategist, audience development and brand manager, social media expert, digital innovator,  and creator. I’m a graphic, motion graphic, and web designer. I’m a photographer, a cinematographer, and an editor. I am an artist and a dreamer. I’m a husband and a father.
For over eight years, I’ve worked as a freelance designer, developer, freelance photographer, and as WAFB's graphics and motion graphics designer. During that time I worked full time as the digital marketing manager and as the audience development and brand manager creating new opportunities for growing our viewership and revenue through digital innovation, content creation, and social media. I generated increased revenue opportunities across multiple digital channels. I introduced new concepts for opens, graphics, animations, and graphical templates across station properties and broadcasts. I developed branding and identities for station properties, franchises, broadcast specials, freelance and sales clients. I’ve also solved various problems through the implementation of custom technology and software.
In the Fall of 2019, I left broadcast for a job as a digital marketing strategist with a healthcare system.  Just as I was getting familiar with healthcare marketing, COVID-19 came into the picture. Our focus quickly shifted to responding to a global pandemic and healthcare crisis. The last two years have reinforced the importance of having a nimble and agile marketing strategy, and the value of a great marketing team. Over the past two years, I've developed and introduced a new analytics strategy,  and proposed, vetted, and onboarded new technology platforms and partners. I've also worked to improve our digital strategy, processes, and governance. 

The digital landscape is constantly changing. I've developed the skill set to not only take advantage of the current tools, outlets, and opportunities but to be able to look ahead and develop strategies for what's coming next. I am experienced in multiple areas of design from broadcast to print, motion, and web design, to web and app development, search engine optimization, search engine marketing, and social media optimization. I have technical proficiency in the use of all of the Adobe Creative Cloud and design proficiency in multiple aspects of design including, branding, typography, web design, 2d and 3d animation, layout design, digital photography, and video production. ​​​​​​​

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